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Lenovo Mirage Star Wars AR App Gets 'Last Jedi' Update, Including Porgs & New Lightsaber Duel Snapchat Gains Super Powers with 'Incredibles 2' Augmented Reality Experienceįacebook Messenger Blasts Out Trio of Star Wars AR Effects for 'Rise of Skywalker' The Porgs from Star Wars Are Coming to Magic Leap Oneįacebook Messenger Update Targets Augmented Reality Features in Snapchat Lionsgate & Pepsi Launch Snapchat Augmented Reality Experiences to Promote NBA Star-Packed 'Uncle Drew' Google's New Pixel AR Stickers for 'The Last Jedi' Let You Take Star Wars Characters Anywhere In short, while Episode IX will mark the end of the line for the Skywalker saga, AR will continue along at warp speed for the franchise. But beyond sci-fi, the use of AR in Star Wars promotions also falls in line with the technology strategy of its parent company, as Disney CEO and chairman Bob Iger has gone on record regarding the company's preference for AR over VR. The franchise's affinity for AR has a kind of 'life imitating art' feel to it, considering the early (albeit fictional) use of holograms in the movies. For its promotional tie-in with the new film, Nissan is also hosting an AR experience in its dealerships. That launch included the opening of pre-orders for the Star Wars: Jedi Challenges AR game, powered by the Lenovo Mirage headset. The franchise also ran an AR scavenger hunt in conjunction with the launch of the merchandise line for Star Wars: The Last Jedi. Don't Miss: Lenovo & 'Star Wars: Jedi Challenges' Deliver First Truly Mainstream AR Headset.In addition to the franchise's efforts on Snapchat and Facebook, Star Wars also has a presence within the Clips app for iPhone X, as well as a theme pack for AR Stickers on the Pixel 2 from Google. Star Wars has been one of the more active entertainment brands in terms of augmented reality, particularly in the promotional campaign leading to the release of the franchise's latest film.

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